Eris Silver, an online jewelry store, wanted to take advantage of the showcase some of their most unique items. The project called for both long form videos and short form content to take advantage of the Tik Tok boom. My role as the creative director was to help them setup a pipeline and internal processes to produce videos in-house. I developed a simple studio setup and dynamic lighting that was easy for them to replicate. I also created the motion graphics branding templates for the them and built reusable essential graphics templates for their staff to add lower thirds in Adobe Premiere.